Strategy, business, marketing and case studies to sell better with less friction.
Who is behind the publication
Marketing strategist. I write about positioning, behavioral economics and content strategy.
Eduardo Wöetter is edited and maintained by Eduardo Wöetter. The publication exists to turn experience, research and practical experimentation into useful, readable material for people making decisions about marketing, business, technology and digital work.
Editorial principles
- Usefulness first: articles should help the reader understand, decide or act.
- Original responsibility: every published page has a responsible human editor, even when digital or AI tools support research, outlining, translation or illustration.
- Accuracy and context: we review claims, distinguish opinion from fact and link to primary sources when they materially support the subject.
- Corrections: meaningful errors are corrected as soon as practicable. Readers can report them through the contact channel.
- Independence: advertisers and affiliate partners do not approve or control editorial conclusions.
How the site is funded
The publication may earn revenue from Google AdSense, sponsorships, consulting, digital products and affiliate programmes such as Amazon and Mercado Livre. Commercial relationships are disclosed in the relevant content. An affiliate purchase may generate a commission without increasing the reader’s price.
Contact and accountability
For corrections, sources, press, partnerships or questions about editorial standards, write to falecom@woetter.com. Privacy requests are handled under the Privacy Policy.